DE-TABOOIZATION OF DEATH IN ENGLISH-LANGUAGE DISCOURSE OF DEATH POSITIVITY MOVEMENT

DE-TABOOIZATION OF DEATH IN ENGLISH-LANGUAGE DISCOURSE OF DEATH POSITIVITY MOVEMENT

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The article explores de-tabooization of the DEATH concept in English-language death positivity discourse.The research considers the demographic trend of modern Western societies towards ageing and the progress of modern medical science as factors that entail lifting the conventional ban on direct bottoms references to death, which started with the debates over euthanasia.The defi nitional analysis of euthanasia, its collocations and synonyms, reveals its frame and the tendency to replace euphemisms with direct nominations.

The study of new coinages with the components death and dying that verbalize recently formed death-related practices in the texts produced within the death positivity discourse suggests long sleeve swimsuit that the DEATH concept is undergoing the process of reconceptualization.